articles

Advertising and Marketing with Downriver Macaroni Kid

By Shaunjala Smith, Macaroni Kid Downriver Publisher August 21, 2018

We can help you reach local parents and share your business or organization.  Macaroni Kid Downriver is your go-to resource for family-friendly events, and parent-focused articles, giveaways, recipes, and so much more.  We focus specifically on the Downriver, MI area including Flat Rock, Gibraltar, Rockwood, Trenton, Southgate, Taylor, Wyandotte, Riverview, River Rouge, Melvindale, and Allen Park.  Our FREE weekly newsletter is sent to 1800+ subscribers, our website is viewed more than 8,000+ times every month, and our social media channels including Facebook, Instagram, and Twitter are followed by 900+ followers.   

Macaroni Kid Downriver is an online resource for Downriver Parents.  When you work with us, our main focus is coordinated campaigns.  These may may include featured articles in our weekly email newsletter and on our homepage, website/newsletter ads, social media shares, a listing in our business directory, and optional dedicated email blasts (an email just about your business that goes to all 1800+ subscribers, separately from our weekly newsletter). 

Our current advertising options are:

  • Coordinated Marketing Campaigns: These campaigns are an affordable and very effective way to reach local readers in many different ways. 
    • Share your business information, products and services in articles on our homepage and in our weekly newsletter. 
    • Build your brand recognition with a 24/7 website ad, which also appears in our weekly email newsletter. 
    • Share up-to-date news and info via our social media channels.
    • Send a dedicated email focused on your business to our 1800+ subscribers.
  • Basic Campaigns: Website ad, business directory listing, social media posts, and an advertorial newsletter for as little as $60 per month. Your ad is shown 24/7 on our website and linked to a full and descriptive business directory listing where you can include special offers for Macaroni Kid Downriver readers, links to your website, Facebook page and other social media. This is a great option if you'd like to get your business consistently in front of readers but may not have specific news or expertise to share in articles or email blasts, or if you have a limited marketing budget.
  • Event Promotion: Do you have a special community event coming? Contact us at least three weeks in advance and we can coordinate a widespread event promotion campaign that includes social media, articles, dedicated email blast and  more.
  • Product, Show, Restaurant and Business Reviews: Local parents appreciate learning from each other about great  businesses and products. As parents and influencers, we love to get out in the community and experience new products and services and share all the good things we learn. Barters are welcome, and we'll share our  experiences in articles and pictures that local readers really enjoy. 
  • Giveaways: Our readers LOVE giveaways, and it's a great way to promote your  product or service! Please note that we do have restrictions and  requirements for giveaways -- we'd be happy to share the details.

Contact Shaunjala today at Shaunjalas@macaronikid.com to receive our media kit, talk about budget, and brainstorm ideas.  We can develop a package that fits your needs.